Hoy leemos en The Drinks Business, que Bordeaux ha firmado con Hong Kong un convenio de colaboración y promoción de eno turismo, comercio e inversión así como formación de recursos humanos entre otros, del sector vitivinícola. Además se celebrará festivales de vino y ferias monográficos – tema como no, Bordeaux. Hong Kong, es hoy "the Gate Keeper" de no solamente el resto de China sino de gran parte de Asia. Y fijados por donde, desde que Hong Kong quitó los impuestos de importación de vino en febrero, la importación de vino de Bordeaux ha subido con un 115% en valor....
¡Me muero de ganas de ver el próximo plan de promoción que España tendrá en la manga para aumentar ventas en aquel suculento mercado!
Hong Kong agrees pact with Bordeaux
HKSAR has signed a Memorandum of Understanding on Cooperation in Wine-related Businesses with Bordeaux, in a further demonstration of its commitment to the wine industry. This follows the memorandum agreed with France in August to promote trade in wine.
The agreement covers cooperation in wine-related tourism, trade and investment promotion, the transfer of technologies relating to wine storage and manpower training.
As part of the agreement, signed by the secretary for commerce and economic development Yvonne Choi and Laurent Courbu, president of the Bordeaux Chamber of Commerce & Industry, a collaborative wine festival and a gourmet festival will be organized in Hong Kong next year.
Wine imports from France are up 116% in value since Hong Kong abolished wine duty in February.
Fionnuala Synnott 08/10/08
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