"Press on the title to see the article I am talking about"
I think it is cool thing to do as a one time thing for a promotion in order to attract a certain segment of the market. I would even buy it once just by curiosity. It would be great to get more things like that out in the market, as it would help the wine market to get interesting for the consumer.
However, I do not think this type of packaging would inspire the consumers to repeat the buying of this wine, as it does not transmit any inspirational characteristics of the wine inside.
Cheers,
Marie Calderón Sund
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