Curiosidades en el mundo de la innovación en Packaging de Vino

"Press on the title to see the article I am talking about"

I think it is cool thing to do as a one time thing for a promotion in order to attract a certain segment of the market. I would even buy it once just by curiosity. It would be great to get more things like that out in the market, as it would help the wine market to get interesting for the consumer.

However, I do not think this type of packaging would inspire the consumers to repeat the buying of this wine, as it does not transmit any inspirational characteristics of the wine inside.

Cheers,
Marie Calderón Sund

"Blog highlight"

Interesante punto de vista del periodista de vino Jamie Goode

Nosotros añadimos.....

“Interesting thoughts Jaime and you definitively have a point though I’d add a couple of other thoughts to yours. The wine industry, and this is especially true in Spain, needs initiative leaders being leaders or managers. What is lacking today is innovation and knowledge in contemporary Wine Marketing and I am not talking billion budgets, Guerrilla marketing might as well do. We have great examples of leaders but little focus on the importance of new packaging, marketing and communication, added values that make a wine stand out. At Proodevo we start our Wine Marketing seminar with “Today it is pretty difficult not to make a good wine”. The issue is no longer the quality, the problem is to find out what a winery can do to sell it, to make the wine stand out in the crowd, to get that hands-on close and direct communication with the consumer. Summarizing, just as well as you spend money on production equipment, today one need to invest in the Marketing part, in selling, in communication.”

Katarina Holmér